GOV.UK
Reach for the stats!
Reach for the stats!
Evaluation of our communications activity is crucial in demonstrating the effectiveness of our work. But what does good really look like?
Becoming a Twitter card sharp
If you have viewed or shared a news story on Twitter recently there is a good chance you have seen a Twitter card. News sites are using them as part of their Twitter strategies to drive traffic to their site.
5 tips for working with the new Facebook algorithm
Facebook recently announced it has 1.65 billion users. We know that Facebook is the platform where 97% of all social media users have a profile, so how can your organisation’s page work if it doesn’t have many fans?
Communicating the Consumer Rights Act
The Consumer Rights Act came into force on the 1 October 2015. It was the biggest overhaul of consumer legislation for a decade, bringing 8 pieces of legislation into 1.
Advocating digital
Within BIS, we’ve been running a ‘senior Digital Advocate’ programme for almost 2 years. This initiative was originally introduced as one way of helping staff who felt (often wrongly), that senior staff weren’t supportive of online activity and engagement.
Up Periscope! Lessons in live-streaming
Periscope is a relatively new live-streaming app from Twitter, but it already has nearly 2 million daily users watching 40 years of video per day.
Is the digital team still needed in government communications?
Digital communications is constantly changing. From the steady introduction of new tools flooding the marketplace to studies on how new technologies change the way users consume information, communications professionals must ensure they remain at the forefront of the field.
Are you a digital ninja?
As a new member of BIS’s digital capability team, attending my first ‘Digital CapabiliTEA’ session was the perfect way to get to grips with how departments are approaching the issue of improving digital skills.
Digital Fortnight: it’s all about your connections
This was the third Digital Fortnight that we’ve run within BIS. This year, it was partly shaped by staff – around 300 helped us decide what type of sessions to include via a summer internet poll.
Getting the content design community together
In January 2015 we went to the GDS Content Design Conference. This event showed there’s high demand for getting the government content design community together.
What next for BIS digital capability?
We’ve been reviewing our approach to building capability, reviewing our offering to staff, and aiming to set out a more strategic approach to building capability across the department.