Evaluation of our communications activity is crucial in demonstrating the effectiveness of our work. But what does good really look like?
We recently ran a trial to investigate how we can actively encourage those not being paid correctly to complain to HMRC. Here’s what we learned.
I lead on digital evaluation at BEIS (from the former BIS digital side). We were always ‘alright’ at doing evaluation; we would report back on web analytics or the volume of mentions, number of impressions, number of RTs
Thanks to Ann Kempster at dxw for recommending this really useful guide to simple, effective and low cost user testing. Full credit to Jenny Grinblo for sharing.