Earlier on in my career as a content designer someone once said to me that no one reads government websites for fun. When you work on GOV.UK every day, it can be easy to forget what it’s like for someone who isn’t as familiar, someone who needs something urgently, or someone who needs to do a thing with government before they can get on with the rest of their ‘to do’ list.
Even though I haven’t set up a business myself, I know that browsing more than 50 pages to do so is the opposite of fun.
In a recent project to improve guidance for new businesses, we reduced that number of 50 down to 16 pages.
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