In the coming weeks, you may notice that it's quieter than usual on our digital channels. This is because between midnight on Friday 21 April and the general election on 8 June we are in the pre-election period.
I lead on digital evaluation at BEIS (from the former BIS digital side). We were always ‘alright’ at doing evaluation; we would report back on web analytics or the volume of mentions, number of impressions, number of RTs
We’ve been working on a project to review and improve information for people starting a business. Earlier this year I joined the Government Digital Service (GDS) for a few days to focus on this new content.
If you've visited any of our channels in the last few months you may have noticed some changes.
If you have viewed or shared a news story on Twitter recently there is a good chance you have seen a Twitter card. News sites are using them as part of their Twitter strategies to drive traffic to their site.
Facebook recently announced it has 1.65 billion users. We know that Facebook is the platform where 97% of all social media users have a profile, so how can your organisation’s page work if it doesn’t have many fans?
The Consumer Rights Act came into force on the 1 October 2015. It was the biggest overhaul of consumer legislation for a decade, bringing 8 pieces of legislation into 1.
Within BIS, we’ve been running a ‘senior Digital Advocate’ programme for almost 2 years. This initiative was originally introduced as one way of helping staff who felt (often wrongly), that senior staff weren’t supportive of online activity and engagement.
Periscope is a relatively new live-streaming app from Twitter, but it already has nearly 2 million daily users watching 40 years of video per day.
Digital communications is constantly changing. From the steady introduction of new tools flooding the marketplace to studies on how new technologies change the way users consume information, communications professionals must ensure they remain at the forefront of the field.