Reach for the stats!
Reach for the stats!
Evaluation of our communications activity is crucial in demonstrating the effectiveness of our work. But what does good really look like?
Vacancy: Content Designer
Applications are now closed.
How do you turn engagement into action?
We recently ran a trial to investigate how we can actively encourage those not being paid correctly to complain to HMRC. Here’s what we learned.
Vacancy: Head of Creative Content
Applications are now closed.
How Harry Potter and Andy Warhol inspired our internal comms
How do you get staff enthused and invested in your new department’s purpose? Creative Content Producer Rob Adey thinks putting people centre stage may just be the answer.
Blogs, brainstorms and Buckingham Palace
Rianna Nurse, a government communications apprentice, talks about her time with the BEIS digital team.
Taking care of business on GOV.UK
People don’t care about our internal processes. They just want to ‘do the thing’ – set up their limited company or register for self-assessment. Here’s how we helped them do that.
Pre-election period
In the coming weeks, you may notice that it's quieter than usual on our digital channels. This is because between midnight on Friday 21 April and the general election on 8 June we are in the pre-election period.
Our journey to tracking advocacy – the holy grail of digital evaluation
I lead on digital evaluation at BEIS (from the former BIS digital side). We were always ‘alright’ at doing evaluation; we would report back on web analytics or the volume of mentions, number of impressions, number of RTs
Improving guidance for new businesses
We’ve been working on a project to review and improve information for people starting a business. Earlier this year I joined the Government Digital Service (GDS) for a few days to focus on this new content.
From BIS to BEIS: changing the machinery of government
If you've visited any of our channels in the last few months you may have noticed some changes.