I lead on digital evaluation at BEIS (from the former BIS digital side). We were always ‘alright’ at doing evaluation; we would report back on web analytics or the volume of mentions, number of impressions, number of RTs
James Devenish has joined the BIS digital team on secondment from the National Measurement Office. Here he gives his reflections on digital strategies and how organisations who have yet to write theirs might get started.
"Twitter, whatever you might think of it, is a massive newswire. Depending on who you’re following."
A round up of online coverage from websites and social media about the National Careers Service, launched 5 April