We have some pretty big objectives around embedding digital in Communications and BIS. I'd like to think we're setting some aspirational goals. We're trying to influence ways of working, open up policy making and improve content, as opposed to simply providing social media training, websites or iPads.
However, we also need softer ways of keeping people interested in digital. So, we've started a series of weekly lunchtime sessions, inviting external speakers to come and talk about their world. Digital need only be part of it, and we want discussions about users, communications and content, rather than anything too geeky.
We started last week with Ben Whitelaw, Communities Editor of The Times. He's a brilliant, fun person to meet. Nab him while you can.
I was pleased to hear that even on the media side of the fence, they face similar challenges to us: helping colleagues to engage online (in their case, columnists engaging with the people who leave comments) and building useful communities around specialist topics.
Ben's advice was to reward those people in communities who make regular, constructive contributions, and to not forget the value audiences place on engagement with the original author.
We'll be continuing these sessions each week, with doctors, writers, lawyers and scientists lined up. If you know someone who would make a great contributor, let me know.
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