https://beisdigital.blog.gov.uk/2014/05/18/purpose-audience-action/

Purpose, audience, action

We've been offering digital lunch sessions for the past 12 months or so. They're very informal and usually involve someone in the team tapping up an interesting colleague or contact outside of government, to come and inspire us.

There is usually a link to digital, but it doesn't have to be obvious - inspiration is key. So far we have found it in bucket loads, from Visa, The Times, FT, Globe Theatre, Hill and Knowlton.

Last week we met film maker Jonty Herman who raised the inspiration bar again, with his thoughtful, personal view on what inspires him, and why.

I can't do justice to his presentation in a blog post, but I wanted to share the slides and his showreel. For a creative approach to campaign planning and ideas, his message on purpose, audience and action, is perfect.

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