A site that counts a list of 27 middle-class problems as one of its most-read articles probably isn’t a media outlet that government press teams would naturally consider targeting.
Journalists aren’t experts. That’s what members of the BIS press office heard on Monday from some of the Guardian’s journalists and digital strategists at a GCS event on digital and open journalism.
We have a cracking team of people here at BIS who do all sorts of good things using social media as part of their day job, which usually involves arranging visits, events and staff outreach.
BIS is responsible for the Science and Research Budget totalling £4.6 billion per year. Innovation and science staff were keen to know more about activity going on to showcase some of that spending.
We wanted to enhance social media monitoring, especially Twitter, in the BIS press office, and show that it could be an everyday part of the job without resulting in extra work.
I really like the way my colleagues in the BIS press office are using Scoop.it!* to curate news coverage that relates to their Science, Research and Innovation desk.