https://beisdigital.blog.gov.uk/2014/04/15/gcs-digital-outreach/

Government communicators and digital outreach

Our guest speakers talking to the audience

It was really exciting to welcome some online influencers to BIS today:

What were the top tips from our guests?

  • anything about finance, family, travel and inequality is a sure fire way to catch the interests of these people's communities and networks
  • if you want to get in touch with online influencers, its best to make sure you are joined up with other department's work, and make your work relevant to the readers - they are interested in topics, not policies
  • if you want to get involved in a forum conversation or comment thread, find someone in your department who has a genuine interest in that community. If it's on Pistonheads, find someone who is interested in cars, likewise parenting or engineering
  • influencer's audiences are interested in consultations, but its for departments to make themselves available to bloggers and website editors: explain clearly what a consultation is about and let the audience have the debate in their preferred environment

These are just my take aways. Please add more in the comments below.

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