It's that time of the year, and we've been busy getting feedback from team members, other colleagues in BIS and across government, and evaluating the projects we have delivered in the past 12 months.
Our communications priorities for the year ahead are pretty clear:
- industrial strategy
- Business is GREAT
- championing innovation
- skilled workforce
- modern workplace
- trade policy
Digital will contribute to all of these in at least one of 3 ways:
- publishing content from government about the policies and services that underpin these objectives
- helping policy teams to use the web, to understand what people are saying about these objectives, and how (or if) they are accessing the information
- applying digital approaches to promote the work that the government is doing in these areas
To deliver these effectively, we'll need to keep improving the way that we work as a digital team. Based on what members of the team have suggested for development in their appraisals and feedback from other colleagues, we have identified some things for improvement:
Personal learning and development - 4 x continuous professional development days per year, one of which can be a R&D day and an emphasis on presentation skills.
Prioritising work loads - we're going to ask some of the team to take away a challenge around this, to match their understanding of workloads with the priorities set out above and find some solutions to this perennial problem.
Evaluation - it will be easier to prioritise workloads, the more we have a better understanding of how content is performing, which channels are working and the activities that pay the greatest dividends.
Process - we need to keep getting better at joining up individual tasks and sharing ownership of all digital activity. For example, if you publish a report on GOV.UK, are we promoting it in the appropriate place online?
Space - we are working in an increasingly flexible environment, but in practical terms we are running out of room; for ourselves and for sharing work
Input welcome from all, in and outside of the team.
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